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9 min read
Dec 21, 2021
In today’s fast-paced environment, it might seem impossible to keep users engaged for even a couple of seconds—and the fact that there are tons of companies fighting for their attention doesn’t make it any easier.
The good news is, there are multiple strategies you can use to captivate visitors and increase your website’s session duration.
What is Session Duration?
Average session duration is the average time users spend on your website. A session starts when someone visits a page on your site and ends when they leave your site or after 30 minutes of inactivity.
Why Session Duration Matters
One of the metrics Google uses to rank your website is user experience. Long average session duration will let Google and other search engines know that visitors find your content engaging and valuable, which will lead to an increase in rankings.
Longer session durations are also associated with higher conversion rates. This makes sense because a user who spends a lot of time on your site is more likely to become a repeat buyer or convert into a lead.
7 Strategies to Increase Session Duration
Now that you have a better understanding of what session duration is and why it matters, let’s go over seven tricks to keep your visitors engaged.
1. Optimize your website’s design
Cluttered navigation menus, pop-ups showing up every few seconds, a complicated site structure, and fonts too small to read—all of these things are signs of poor website design that can send your visitors packing.
Not surprisingly, intrusive interstitials and mobile responsiveness are two of the hundreds of signals Google uses in ranking.
For example, let’s take a look at the website below.
This website includes three different call-to-actions (CTAs), two pop-ups, and a lot of different unorganized links that make the experience feel overwhelming.
Now look at how much cleaner and better organized this second website looks.
Here are a few things you want to take into consideration when optimizing your website’s design:
- Keep important content above the fold - Visitors should see what they’re looking for as soon as they land on the page without having to scroll or click anywhere.
- Keep it simple - Don’t include too many different CTAs. Try adding only the most relevant CTA to prevent visitors from overthinking and not performing the action. Basically, you want to tell visitors what their next step should be.
- Make it mobile-friendly - A large number of the population now views websites on their phones, therefore, it’s crucial that your website displays perfectly on different screen sizes. In fact, Google uses the mobile version of your content for indexing and ranking.
- Use a legible font size - Different fonts can be more or less legible even at the exact same size, however, 16 px is typically a good place to start.
- Leave a good amount of space between links - Having clickable elements too close together can be an issue on devices with smaller screens, such as phones and tablets.
- Use a table of contents - If you tend to write long and in-depth content, consider adding a table of contents so visitors can go directly to the section they want to read about.
- Break up text with engaging images - Seeing a huge wall of text can be a turn-off for many people—including me. Adding relevant infographics and charts is a great way to not only break up the text but keep your visitors engaged.
2. Create unique content
Have you ever clicked on the top result in Google but didn’t find what you’re looking for? Then clicked on the next result and found the same information?
When writing content, you want to make it original and engaging, don’t just regurgitate what other people have written. Use your own unique voice and write as though you were talking directly to your reader. You should always strive to create content your target audience finds interesting, valuable, and useful.
Creating this type of content can be difficult and time-consuming. However, there are advanced copywriting tools powered by artificial intelligence (AI) that can speed up this process.
For example, software like Jarvis AI can quickly generate sales copy, social media captions, cold emails, and help you write human-like blog posts faster. You also have the option to include a “tone of voice” to give your articles a unique point of view.
You could write using tones like “happy,” “encouraging,” or “condescending” or using famous or fictional figures like “Joe Rogan,” “Harry Potter,” or “The Rock.”
3. Improve site speed
A study released by Google showed that 53% of visitors leave a site if it takes more than three seconds to load and that there is a strong correlation between page speed and session duration.
Additionally, in June 2021, Google began rolling out its page experience update that takes into account three Core Web Vitals—site speed, user experience, and visual stability—to rank websites.
There’s no shortage of things you can do to speed up your website, but here are the ones that’ll have the most impact:
- Choose a good web host - Shared hosts tend to overcrowd their servers, which leads to slower page speeds, downtimes, and security issues. When it comes to mission-critical websites, using a managed WordPress host like Rocket.net will increase your server response time and keep your website snappy.
- Build using a lightweight theme - While multi-purpose themes might seem like a good idea, all the unused extra features will still load on the background, slowing your site down. When choosing a WordPress theme, it’s often a good idea to go for a well-coded one that only has the features you need.
- Set up caching - A caching plugin like FlyingPress will save a copy of your site’s files in a temporary location so that they can be delivered quickly to visitors instead of having to load everything from scratch.
- Compress images - Large images can really drag your site speed down, so consider running them through a free tool like Optimizilla before uploading them to your website.
4. Add a live chat feature or a chatbot
Another great strategy to increase session duration is by adding a live chat feature or an AI chatbot to your website.
A live chat will allow you to communicate with your website visitors in real-time. If you use the right tool, you can have an ongoing 2-way conversation with them which will make them feel like you are really listening to what they have to say. This will encourage them to stay on your site and browse around. Plus, it’ll give them the opportunity to ask questions and get answers quickly and easily.
Using a chatbot instead of a human is much faster and less expensive. These AI-powered tools use natural language processing (NLP) and algorithms to mimic human-to-human conversations, learn from previous customer interactions, and improve over time.
5. Add internal links within articles
Another great way to increase session duration is to include links to other relevant articles on your website within your blog posts.
Besides increasing traffic to other articles, this also helps spread “link juice” or “page rank” to other pages and improves crawling and indexing by Google and other search engines.
For example, if you had a blog post about the positive effects electric vehicles have on the environment and another one about the top ten electric cars, you could have them link to each other.
Here are some internal linking best practices:
- Use descriptive anchor text - Instead of adding links to texts like “click here” or “learn more,” use descriptive texts, such as “best protein powders” or “learn to drive.”
- Don’t use your target keyword as an anchor text - For example, if you’re writing an article that targets the keyword “increase credit score,” don’t link to another article using that keyword.
- Link to your more important pages - Linking to your top pages will allow you to pass “link juice” and boost their rankings.
- Don’t overdo it - Don’t litter your blog post with links, even if they’re to your own website. Just add the most relevant ones that you believe someone reading the current article would be interested in.
- Consider adding a related posts section - If you want, you could add a related post widget to your sidebar or at the bottom of the article.
6. Monitor broken links
Earlier, we went over how important it is to include internal links within your articles. Now imagine one of your visitors is deeply invested in your piece and notices there’s a link offering more information. They click it, only to be greeted with a 404 page not found error.
How do you believe they’re going to feel?
They’re most likely going to lose a bit of interest in the content and possibly even click away. Broken links can negatively affect your visitors’ overall experience, decrease session duration, increase bounce rates, and lead to a drop in conversion rates.
For this reason, you want to make sure that you keep an eye on your links—especially after deleting blog posts or changing URLs. Luckily, this can be done easily with a free tool like Broken Link Checker.
7. Include concise and eye-catching CTAs
A CTA is a marketing term that refers to the next step you want your website visitors to take—like subscribing to your newsletter, buying a product, or signing up for your webinar. Think of them as the “kick” your reader needs to get them going down the patch to complete an action.
Here are some tips to help you optimize your CTAs:
- Be concise - CTAs that are too wordy are not as effective as brief ones. Basically, you want to keep your text short and sweet. No more than four words would be ideal. Think phrases like “enroll free,” “explore more,” and “buy now.”
- Create urgency - Use time-sensitive phrasing, such as “only for a limited time,” or “while supplies last.”
- Use contrasting colors - Make sure that your CTAs stand out against everything else on your web page.
- Make CTAs buttons - Instead of just adding a hyperlink, consider using a more eye-catching element like buttons for your CTAs.
What Is a Good Average Session Duration?
What’s considered a good average session duration will vary by industry. According to research done by Contentsquare, the industry with the lowest session duration was B2B with an average of 2.28 minutes, and the highest was grocery with 5.01 minutes.
The average across all industries, however, was 4.41 minutes. This means that a good average session duration would be anything above three minutes.
How to Find Your Website’s Average Session Duration
To find your website’s average session duration, simply log into your Google Analytics account > Audience > Overview.
Keep Visitors Happy
When optimizing your website to increase session duration and reduce bounce rates, one thing should be at the top of your mind—your visitors.
As long as you make their browsing experience an enjoyable one, they’ll gladly stay for longer. Not only is this beneficial for visitors but you as well.
Remember, search engines like Google are all about providing users the best results and experience, so make sure that you’re giving out your best, and you’ll be rewarded with a boost in rankings and conversions.
How do I increase session duration on my website? ›
- Include Videos.
- Break Up Text With Engaging Images.
- Understand the Customer Journey.
- Track Visitor Behavior through Your Pages.
- Create a Smooth User Experience.
- Format Your Content Properly.
- Focus on Interlinking.
- Build Content Libraries.
For a good average session duration, the industry standard is 2 - 3 minutes. What can happen in two minutes? Two minutes might not seem like much time, but it's enough time for users to read content and interact with your website. And for this reason, longer sessions indicate more engaged visits.What is session duration in website? ›
How long does a session last? By default, a session lasts until there's 30 minutes of inactivity, but you can adjust this limit so a session lasts from a few seconds to several hours. Learn more about adjusting session settings. When a user, say Bob, arrives on your site, Analytics starts counting from that moment.How much time does the average person spend on a website? ›
In the nine quarters from Q2 2020 to Q2 2022, the average time spent online peaked in Q2 2021 and Q3 2021, at 417 minutes (six hours and 57 minutes) per day. On average, internet users worldwide spent 415.5 minutes every day online in 2021.How can I increase my blog session? ›
- 1 Add paragraph breaks. This is super effective and super easy! Start with your 10-20 most popular posts and have a look at them on mobile. ...
- 2 Increase font size. ...
- 3 Add H2 and H3 headers. ...
- 4 Add more images. ...
- 5 Add more content to old posts. ...
- 6 Lastly, add more internal links.
- Moving a lead down the sales funnel.
- Encourage a repeat purchase.
- Building a relationship with customers.
- Increasing search ranking due to SEO benefits.
The Pareto Principle, also known as the 80/20 Rule, states that 80% of your results come from just 20% of your efforts and activities. When applying this to your blog, you may notice that approximately: 80% of your blog traffic comes from 20% of your posts. 80% of your income comes from the top 20% of your posts.How can I increase my website returning visitors? ›
- Start an Email Newsletter. ...
- Get People to Follow You on Social Media. ...
- Create a Push Notification List. ...
- Publish New Content Regularly. ...
- Repurpose Existing Content into Micro Content Across Platforms. ...
- Start a Customer Loyalty Program. ...
- Strategic Retargeting Ads.
Session duration helps you understand how long users stay on your website on average, which might be a good starting point for identifying issues in the customer journey.Why are sessions important in a website? ›
Sessions can be analyzed in a way that reveals how users truly interact with an app. For example, session data can determine the average length of time users spend on an app as well as the time of day users are most likely to engage with a particular app.
What is website session management? ›
Session management refers to the process of securely handling multiple requests to a web-based application or service from a single user or entity. Websites and browsers use HTTP to communicate, and a session is a series of HTTP requests and transactions initiated by the same user.What is 15 second rule? ›
But did you know there is also a 15-second rule when it comes to resumes? This rule dictates that if an employer can't identify you as qualified for their position within 15 seconds, they don't look any further. Now, like the English language, there are exceptions to every rule.How many visits to a website is good? ›
Websites that post daily are more likely to get between 15,001 and 250K visitors per month, and less likely to get between 1,0001 and 15K visitors than websites that post monthly.What is a good bounce rate for website? ›
The average bounce rate is somewhere between 26% and 70%, with the optimal range being between 26% and 40%. To land anywhere under 20% is generally unlikely, so if that's what your data is showing then you may want to double-check some things.How many ways can you make a session? ›
- URL rewriting.
- Hidden Form fields.
- HTTPS and SSL.
Search engine optimization (SEO) is key to attracting visitors to your site. On-page SEO may be the single greatest factor in determining where your website ends up in the SERPs (search engine results pages). The higher up the SERP you are, the more likely Google surfers are to click through to your site.How much do bloggers make per 1000 views? ›
In most cases, the commission per click will range between $0.20 and $15.Do and don'ts of blogging? ›
- Do: Be direct. ...
- Do: Be professional, but also be friendly.
- Do: Write a post with insanely useful content. ...
- Do: Use examples and anecdotes to clarify your points.
- Do: Offer original content that has not been published before.
- Do: Find a catchy title.
- Do: Proofread and double check.
- Step 1: Get an idea. The best ideas combine something you're passionate about with something people need.
- Step 2: Set up your (online) shop. Some people might tell you to continue reading about starting an online business at this point. ...
- Step 3: Create, Promote, Revise.
- Reduce page load time. ...
- Improve your internal linking structure. ...
- Display related content. ...
- Simplify navigation. ...
- Choose your writing style. ...
- Use a responsive design. ...
- Study your audience. ...
- Add a prominent search box.
How do I promote my website presence? ›
- Build an email list.
- Master SEO.
- Create value.
- Be active online.
- Analyze your results.
- Adopt new forums.
- Have a social media presence.
- Make a website.
What is a good Sessions per User benchmark? The average Sessions per User benchmark is around 1.4 sessions per user. Additionally, the top 20% of websites report 1.6 sessions per user, while the top 10% report 1.9 sessions per user. This is based on a 2022 report from Littledata surveying more than 6k websites.What is the ideal usage and session time of an app? ›
On average, mobile users will spend approximately five minutes in an app. Of course, this varies notably based on app type. Gaming, media and entertainment apps tend to engage users for longer while social networking and ecommerce apps fall on the shorter spectrum of Session Length.
Session length is the amount of time a user spends on your website or app during a single session. Average session length is the sum of all session lengths divided by the number of sessions in a given time frame. Average session length is a way to measure engagement.What are different techniques of session management? ›
An efficient session management technique is required to keep track of multiple session ID. The different techniques used by web applications for identifying individual sessions are cookies, URL rewriting, SSL and hidden form fields.What are the most important session management best practices? ›
- Set Secure/HttpOnly Flags on your Cookies. Refrain from sending sensitive traffic and tokens over an unencrypted channel (HTTP). ...
- Generate New Session Cookies. ...
- Configure Session Cookies Properly.
Common idle timeouts ranges are 2-5 minutes for high-value applications and 15- 30 minutes for low risk applications.”What is session duration in SEO? ›
A session begins when a user goes to a website. After 30 minutes of inactivity, or when the user leaves, the session ends.What is Google average session duration? ›
What is average session duration? The average session duration is the average length of a Google Analytics session in a particular time period. Total duration of all GA sessions (in seconds) in a particular time period / Total number of GA sessions in the same time period.What is average visit duration? ›
Average visit duration is calculated as the time elapsed between a user's first and last action on a website during a visit.
What is the 7 second rule? ›
When you're in a business situation, it's very important to decide fast. If you think too much about it, someone else might take the opportunity. The 7-second rule is a rule that insists that you should decide within 7 seconds on whether you want to do something or not.What is the 8 second rule? ›
Violation, striking the ball Eight-Second Violation
This is a violation, and possession would be awarded to the opposing team. The offensive team must advance the ball over the midcourt line before 8 seconds has passed.”
“Under the guidelines for Rule 6-7, a player is permitted 40 seconds to play a stroke. This 40-second time limit includes the first to play from the teeing ground, from the fairway and from around and on the putting green."How much does the average website make? ›
In general websites earn ad revenue based heavily on their number of monthly page views. Some starter benchmark ranges are: 500K monthly page views: $1,000 - 5,000 per month. 1M monthly page views: $2,500 - 25,000 per month.How many hits does an average website get? ›
On average, each page will include 15 hits. To give you an example - Using the average statistics listed above, 1 Visit to an average website will generate 3 Page Views and 45 Hits.How do you know if a website is doing well? ›
- Overall Traffic. This is the first place to start when determining the overall effectiveness of your site. ...
- Organic Traffic. ...
- Bounce Rate. ...
- Average Time on Site. ...
- Average Page Views Per Visit. ...
- Conversions. ...
- Keyword Rankings. ...
- Website Speed.
It's all about context. Here are a few average bounce rates for different types of websites: Ecommerce and retail websites: 20% to 45% B2B websites: 25% to 55%Is a 10% bounce rate good? ›
According to our analysis of over a billion sessions, a good bounce rate is somewhere under or around 50%, although it depends on the industry. A good bounce rate for a blog is 70%, with the average being 80%. If all of these numbers sound like another language to you, let's start back at square one.What is an average bounce rate for a B2B website? ›
|Industry||Average Bounce Rate|
Average session duration includes all bounced traffic (usually around 50%) and enters each of these sessions as zero seconds. This brings down the average significantly. Time on page, however, doesn't include bounced sessions. So the average time calculated is usually much higher.
Why is the average session duration less than time on page? ›
Session duration doesn't include exits or bounces
This means that exit and bounce pages are excluded from the average session duration metric because by default, an exit page's time on page is always '0'.
- Create great blog content and make sure it is optimized.
- Create evergreen content.
- Creating a great user experience.
- Have a sidebar that promotes related blog content.
- Promote old blog posts (and do a better job at promoting existing content)
How is Time On Site Measured? Time on site is measured by using Kissmetrics' analytics tool to note the timestamp when a user begins their session and compare it to the timestamp when the user exits their session. From that information, the tool determines the length of time someone spent on your website.